Creating Bol International's English-Language Website
Bol International is a top 30 consultancy firm in the Netherlands that provides professional services and advice to overseas businesses and entrepreneurs. To expand its reach and attract foreign entrepreneurs, especially decision makers and influencers in US companies, Bol International asked Hidden Champion to write English-language texts for its international website. This case study explains the strategy and process involved in creating the website and its results.
Think
To create effective content for the website, Hidden Champion started by determining the correct tone-of-voice and message that would resonate with the target audience - US-based entrepreneurs. This involved a detailed description of their background, interests, needs, and behavior.
Create
Hidden Champion then interviewed various specialists at Bol International and conducted a writing test to create English texts that would accurately reflect the firm's areas of expertise and unique offerings. As Bol International was facing a tight deadline, Hidden Champion also took on project management tasks to ensure tasks ran smoothly and the texts were completed on time. Finally, they wrote the 'snippets' such as meta descriptions and titles to improve the findability of the website on Google.
Touch
The result was an English-language website that effectively conveyed the ambition and offerings of Bol International. The website reflected the firm's unique offerings as a "world-class firm with a unique offering."
Next Step
Hidden Champion aims to continue working with Bol International on a regular basis to create white papers, blogs, vlogs, and other materials to meet its ongoing content creation needs.